5 top ways to leverage your brand in engineering recruitment
In a competitive field like engineering recruitment, your business’s brand can be your best weapon to attract and retain the top talent.
What is it that sets your engineering business apart from the next? Other than a decent salary, what else do you offer the very best in the industry? What is your culture like?
Once you can answer those questions, here are some top ways to leverage your brand to get the top engineering job candidates applying for the roles you need to fill:
Why is branding so important in engineering?
More than three-quarters of candidates say that a company’s values and culture are something they consider when choosing which engineering job to apply for.
This is even higher among Millennial and younger generations (though it’s by no means unique to them). In the modern world, more people than ever before want to feel like their work has a purpose.
Ideally, you will want your branding and job adverts to feature things like:
*Personal and professional development opportunities
*Rewards, positivity, and inclusivity in your workplace
*Possibilities for advancement
*Focus on mental and physical health support or improvement
*Your mission and values
A strong brand does more than attract the top talent too. It can reduce staff turnover by up to 28%. That’s a potentially massive saving in your future engineering recruitment costs.
5 top ways to leverage your brand in engineering recruitment
There are several ways to communicate the key features of who you are and what you do as a business in addition to the salary you pay:
1) Start with job adverts that tell a story
Make sure you use your job adverts to tell the story of how this role contributes to the wider success of your company.
No one wants to feel like a nameless cog in a machine. Most want to feel that they are helping make a difference when they go into work every day.
This also helps you avoid turning a discussion of your brand into a boast.
2) Leverage your online presence
Use your social media presence and your website as real showcases of what working with you is like.
These can be ideal places to host videos, photos, and more. The ideal things to capture include your everyday working experience – if your office is nice – and the key projects you’re working on. Again, the more photogenic, the better. But anything that shows your values is good.
3) Host virtual and in-person events
Help the best candidates learn more about you by inviting them behind the curtain to see what you do and ask questions for themselves.
Let them meet your team and get a feel for the positive work environment you’ve built.
4) Let your team tell their story
Narratives and personalities go a long way to “sell” what makes your business so good to work for.
You might ask willing team members to tell their story of their experience with you on employer review sites like Glassdoor.
You can also create videos that do the same thing but with more impactful visuals.
5) Ask your recruitment specialist for help
As a specialist engineering recruitment company, at Ernest Gordon we have found that our open, honest, and transparent approach really benefits from being able to share what makes your business great.
Doing all of the above helps. But if you really struggle to communicate your branding in your engineering recruitment efforts, we’re here to help you find the top talent anyway.
Reach out to us today to set up a cost and commitment-free consultation with one of our specialists.