Regional Sales Manager (Capital Equipment)

At a glance

Job information

  • Location: Coventry, West Midlands
  • Job type: Permanent
  • Job sector: Engineering, Sales & Technical
  • Salary: £38000 - £42000 per annum + OTE £80,000 + Uncapped + Company Car
  • Published: 2 July 2026

Regional Sales Manager (Capital Equipment)
£38,000 – £42,000 (OTE £80,000+) + Uncapped Commission + Company Car + 31 Days Holiday + Pension
Coventry, Covering West Midlands

Are you a Regional Sales Manager, BDM or similar with a background selling Capital Equipment or Precision Machinery looking to join a global leader in measurement that can offer a well-developed patch, exceptional earning potential and complete autonomy?

On offer is the chance to benefit from comprehensive technical, product specific training, enjoy clear career progression opportunities, and significantly increase your earnings through an uncapped commission structure.

In this role you will be responsible for developing and managing sales opportunities across the West Midlands by visiting clients and potential customers to identify needs and promote new machinery used for precision measurement and quality control. This will be roughly an even split between Account Management and New Business Development

This role would suit a Regional Sales Manager, BDM, Sales Engineer or similar fwith a background selling Capital Equipment or Precision Machinery looking to join a global leader with fantastic products that can offer a well developed patch, massive earning potential and role autonomy.

The Role

  • Visit clients and potential customers around Ireland to identify needs and promote products and services
  • Generate and qualify sales leads, working alongside specialists where appropriate
  • Prepare quotations, negotiate with clients, and close sales to meet or exceed targets
  • Support exhibitions, product demonstrations, and marketing events as needed
  • Covering Birmingham and the West Midlands

The Person

  • Regional Sales Manager, BDM, Sales Engineer or similar
  • Background selling Capital Equipment or similar
  • UK Drivers License

Reference Number: BBBH 25386c

Keywords: Technical, Sales, Engineer, Representative, Business, Development, Rep, Account, Manager, Management, BDM, Engineering, Precision, Manufacturing, Field, Training, Progression, Commission, Birmingham, Wolverhampton, Aston

If you’re interested in this role, click ‘apply now’ to forward an up-to-date copy of your CV.

We are an equal opportunities employer and welcome applications from all suitable candidates. The salary advertised is a guideline for this position. The offered renumeration will be dependent on the extent of your experience, qualifications, and skill set.

Ernest Gordon Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job, you accept the T&C’s, Privacy Policy and Disclaimers which can be found at our website

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